dit weblog gaat over customer interaction, oftewel alles wat met klantcontact te maken heeft via kanalen als website, selfservice, e-mail, telefoon, chat, etc. waarbij contactcenters een centrale plaats innemen.

dinsdag, november 15, 2005

Is your corporate web site driving customers away?

A new report claims that the one place a business should not use to promote its products and services may well be its own corporate web site. The authors, Rea-TMA Marketing, explain that most conventional corporate web sites feature a wide range of links and data that are confusing and distracting for many first-time visitors - such as tabs to pages for shareholder, press and other information. Most potential customers visiting a site want relevant facts only on a specific product or service of interest, no more and no less. You can download the free six page report here in PDF-format.